Maid & Butler

Current Mood: Esctatic & Playful

Ahhhhh!!! I knew it when I saw it advertised on Sunway’s Internal Mailer. This is the Korean cosmetics shop where my Korean friend bought the eyeshadow and nail polish for me last time (I think, but it was written as Étude in the old packaging)! And the image is so not what I have in mind because the packaging that I got last time was quite a serious and simple one, quite like Mac’s. However the color is very striking and lasting. The nail polish is super fast to dry and the color stays very long. She sent 2 colors to me, black and electric blue. None of these colors were available in M’sia that time hahaha. Or maybe I just couldn’t find it. ANYWAYYYYY, the Etude shop is so cute that I can’t help but notice it from far!

At a glance, it’s very PINK and GIRLY but later on I find that the interior is very soothing and not so pink. In fact, it has a cream+white+pink combination and gives a very princess vibe. The brand very much reminds me of Majolica Majorca but I try not to put them together, especially the packaging >_<. I must say that the pricing is slightly lower than MJ’s. But in detailing, Etude fails in giving a longer lasting impression. The testers are not very well maintained so the nail polishes that I tried were very thick and hard to dry. Some of the wordings on the packaging faded as well. Some of them are not very user friendly also (hard to open cases, stuck on the acrylic, etc). I got confused because the testers on the shelves were the same as the testers on the island bar.

The nail polish that I bought was a dark purple with shimmer that cost only RM11.90. And it looks really good hahaha! The eyeshadow pieces were also cheap! RM15 I think, for each. I also bought a lip tint in red. I’ve never used any tint before and the closest to buying one was from Benefit, which would cost me a bomb. And I put it on my lips, it looks cute, it gives a very healthy look. But my complain would be it’s too sticky, it felt like drinking coke and not wiping my mouth. It’s quite lasting though so maybe I’ll try to put clear gloss over the tint and see if it’ll continue to irritate me. I was tempted to buy the cream blusher which looked like my favourite blusher (it’s already extinct, bought in 100yen shop for RM4.90) effect but I couldn’t make up my mind on which color to get. The pink and orange has a glowing shimmer effect and the red has a matte but darker color effect. I like red’s color but I like the pink/orange’s glow. So in the end I didn’t buy any of it cuz the shop was about to close.

I’ll definitely pay another visit to the shop cuz it’s so lovely and I would want to spend more time to look at what they have to offer. Unfortunately, they do not have a product booklet. They do have a skincare line as well but I’m not really keen on that part. I do hope that they’ll produce a product booklet so that potential customers can get more knowledge on what Etude have to offer.

The old packaging that I received from my Korean friend when I was 16?

Love the new box and the bottle design!